How Influencers Can Boost Business for Your Product or Brand

When implementing digital marketing campaigns, most companies use the standard methods and channels, namely social media, Google ads and banners. In some cases, this is augmented by means of traditional channels: billboards, TV, radio, and print advertising. Whilst all of these channels are effective in their own way, they can all be boosted with one, common additional source - influencers.

Influencers are individuals who tend to have a large social media following, be it Facebook, Twitter, or any other relevant channel. In addition, the best influencers also drive high engagement; that is, people often read and interact with the individual’s posts by liking, commenting, or clicking on posted links. Influencers are therefore a way of expanding your social media reach through organic posts, using the relationships people have with them.

How do I Choose an Influencer?

Not all influencers will be right for your brand. The following list covers important things to know about a target influencer and his/her audience:

1. Make sure that your target audience resonates with the target audience of that influencer;
2. The influencer is not affiliated with a competing product/brand;
3. The influencer’s values match those of your brand;
4. The influencer loves your brand/product, therefore the relationship is authentic.

Once the first three items have been checked off your list, move on to the next step - getting in touch with the influencer (or their manager) to discuss the possibility of linking up. In cases where you know the influencer loves and uses your brand, it might simplify the negotiation and, quite possibly, lower your costs, as the influencer could be more than happy to relate themselves to your brand.

Which Media Should I Use to Boost my Message?

The medium varies depending on your influencer. A music or movie star might be available for an appearance or a performance, in addition to tweeting and/or posting about your brand. If the influencer is a modern YouTube or Vine star, a short video or product review might be a very relevant way to reach your audience. Keep an open mind until you have a chat with the influencer, or else strategically choose an influencer who would be effective on a previously selected social platform.

If you’d like to reach out to an influencer and you’re not quite sure where to start, get in touch with us - we’ll help you find the right influencer for your brand.